Marketers and sales leaders face heavy pressure to justify spending and prove ROI of account-based marketing efforts. How can you maximize your investment in intent data and measure your success against critical business priorities?
In the final session of this three-part webinar series, you will discover ways to establish the value of intent data and ABM campaigns from the start.
You will learn:
- Which metrics matter the most to quantify the impact of ABM
- How to frame intent data’s impact on your macro sales and marketing priorities
- Ways to measure success for pipeline development, marketing campaigns and sales outreach