Keep reviews fresh
When evaluating software before making a purchase, 86% of buyers consider verified reviews to be important or very important in their decision. However, having reviews isn’t the only thing that matters - it's their freshness too. We found that 71% of software buyers focus only on reviews written in the past 6 months.
Simply put, fresh reviews can make a huge difference in convincing prospects to consider your product. We dug further into our data and found that having just one review from the last 12 months on our software comparison sites can lead to a 5.7x increase in product profile views compared to having no reviews at all.
It's not just profile views that benefit from fresh reviews. If you have an upgraded product listing on Gartner Digital Markets, click-through rates also increase. With one or more reviews from the last 12 months, you can expect to see a 33%+ increase in click-through rates compared to having none.
So don't overlook the importance of fresh reviews. By regularly gathering and sharing new reviews, you can give potential customers the confidence they need to take action.