As a software provider trying to market products to the right prospects, you know that understanding customers’ intent is the key to driving sales. The deeper you dive to understand buyers’ behavior, the more relevant leads you’ll be able to generate.
But how do you figure out what your consumers want or need? How do you get in touch with them at the right time with the right message? Intent data — i.e., users' behavioral signals collected during online activity — is a powerful tool that can help determine who your potential customers are, what they're interested in and how likely they are to buy from you.
Intent data is of various types, so it can be overwhelming trying to focus on the most valuable signals. This article breaks down the different types of intent data and explains why they are important for understanding your customers and selling to them.