Data Insights

Leverage actionable intelligence to boost your bottom line and solve your toughest business challenges with our Data Insights suite.

Convert quality prospects into leads with Buyer Discovery

Buyer Discovery leverages Gartner Digital Markets’ unparalleled volume of 9 million+ monthly software buyers to identify new sales prospects. Enhance your sales and marketing efforts with targeted lists of active, in-market software buyers interested in products like yours.

What’s included:

  • Daily extract of Buyer Discovery data
  • Access to APIs to configure your integration
  • Access to a web experience for ad hoc discovery of buyer intent data
  • Collaboration with the product team for tailored deliverables
Smart Prospecting

Access a customized dataset of relevant, in-market software buyers who currently research your product, competitors or software category. Enable your sales prospecting to find new leads and expand your funnel.

Sales Enablement

Amplify your marketing to target relevant prospects with detailed buyer intent histories. Use data to inform your account segmentation and personalize your marketing campaign targeting to drive more conversions.

Competitive Positioning

Find the software solutions your products directly compete against for active buyers. Gain first-mover advantage by accessing the identities of businesses that are directly interested in your software category and stay ahead in a competitive industry.


Discover and promote your product’s strengths with Competitive Comparisons

Competitive Comparisons is an embeddable content package that allows you to filter and promote your product’s strengths compared to competitors. These insightful charts visualize how reviewers engage with your product and highlight your favorable ratings to enhance marketing and sales efforts.

Features:

  • Discover areas of your product’s strengths and weaknesses. Monitoring your product’s ratings against competitors will help you better position your product by identifying positive data points and trends to leverage marketing efforts.
  • See how your product stacks up against three top competitors in a selected category based on informative end-user generated reviews data.
  • Select comparison content based on informative reviewer demographics, including company size, geography and industry.
Sales Enablement

Leverage filtered reviews data to create product short-list content that fuels marketing efforts and fuels conversion.

Product Marketing

Use content to position and highlight your product's strengths against your competition.

Content Marketing

Provide potential buyers with content to educate and ease purchasing decisions mid-tolate in the sales funnel.

Client Success Headlines

Prospect Expansion

Sales generates 90% of new leads from Buyer Discovery yielding one new contract a week

In 2020, Buyer Discovery allowed our client to generate $80K in net new contracts over a six-month period, which equates to 22 deals at their median sales price. Since then, this client has closed one net-new contract each week by prioritizing companies showing high intent to make a purchase on GDM sites. Their sales leader reports surfacing 90% of their new prospects from Buyer Discovery records!

 

Industry:
Donor Management

Yearly Revenue:
$1-10M

Employee Count:
51-250

Contact:
Director of Business Development


Audience Targeting, Sales Enablement, Lead Generation

Closed $50K in new business and expanded pipeline
by $75K

Our client converts high-value prospects throughout their funnel by powering email and Linkedin campaigns with a blend of high, medium, and low-intent signals. In just three months they saw a significant lift in campaign performance and generated 27 free trial downloads by targeting companies showing high intent to purchase on the world’s largest professional network. As they’ve expanded their use of Buyer Discovery intent data to email, they have targeted companies comparing their product to a competitor. Their Chief Marketing Officer reports Buyer Discovery helped them win $50K in annual recurring revenue and build an additional $75K in pipeline for Q2 2021 alone!

Industry:
Online Proofing

Yearly Revenue:
$1-10M

Employee Count:
51-250

Contact:
Chief Marketing Officer


ABM, Sales Enablement

New Sales Highs through Early Identification of High Value Accounts

Organizations with complex sales and marketing structures enable strategic sales teams to use their time judiciously and engage high-value accounts using Buyer Discovery. With the support of our Client Success team, our client created a report to immediately alert their team when one of their Top 180 accounts began shopping on GDM sites but hadn’t been identified from another source. Soon after, the Director of Demand Marketing shared that their sales team was able to get their foot in the door and develop an $89K opportunity, far exceeding their average sales price, as a result of early detection with Buyer Discovery. 

 

Industry:
HR Processing/ Payroll & Benefits

Yearly Revenue:
$10B+

Employee Count:
100k+

Contact:
Director, Demand Marketing


Churn Prevention, Upsell/Renewal

Generated $89k in the pipeline from strategic accounts within the first year of launching early identification with Buyer Discovery

In 2020, Buyer Discovery identified two current customers actively comparing competitive products in our client’s category and alerted their Customer Success representatives of the potential risk for churn. Proactive engagement allowed the representatives to surface why their needs shifted and diagnose a need for greater functionality. The CEO reports that they retained both customers by expanding their packages to include the additional functionalities they required. The retention allowed them to hold strong on their retention goals, save $10K in annual recurring revenue, and add an additional $2,000 in new revenue for the remainder of their term.

Industry:
Performance Management

Yearly Revenue:
$1-10M

Employee Count:
51-250

Contact:
CEO

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