Welcome to the Digital Markets
Resource Hub

Check out our marketing content resource hub, created to guide your software business to a brighter future with industry-specific articles, webinars, checklists and more.

Latest

Article
Tips to Market to Small Business Owners in 2019

Get up to speed on effective market to small business owners on their technology investments and goal-setting plans, and set your business up for a successful year ahead.

Read Now

White Paper
How to Perfect Your Lead Follow-Up

The average buyer is considering at least 4-5 companies while searching for software. Follow these five steps to perfect your lead-follow up strategy and win more business.

Read Now

Webinar
Lead Scoring 101: How to Prioritize Sales Ready Leads

Explore how proper lead scoring can help both your marketing and sales teams become more efficient in how to prioritize your sales ready leads, and convert them into customers.

View Now

Checklist
Top Review Response Do’s and Don'ts

Reviews play an essential role in impressing today’s tech-savvy software buyers. Find out how to professionally manage your reviews with this review response do’s and don’ts checklist.

Read Now

Conversion Rate Optimization

Worksheet
Simple Steps to Build Your Lead Scoring Machine

Establishing your lead scoring machine can seem like a daunting task, but this worksheet makes it simple to determine your criteria and calculate a final score.

View Now

Guide
8 Easy Steps to Optimize Your Landing Page

Your business could be losing leads due to a bad landing page. Follow these easy steps from our team of landing page experts to optimize your landing page for conversion.

Read Now

Checklist
The Ultimate Mobile-Ready Checklist

How user friendly is your website for mobile visitors? Follow this mobile-ready checklist to check your current user experience and optimize effectively for mobile traffic.

Read Now

Lead Generation

White Paper
How to Evaluate Your B2B Sales Funnel

For most software companies, the best way to evaluate the sales cycle is with a B2B sales funnel. Get the full breakdown from inquiry to closed deal with this overview.

Read Now

Case Study
Tips to Stop Overspending on Bad Leads

Learn how a task management platform was able to solve their problem of overspending on bad leads and achieve an impressive 10% conversion rate by partnering with Digital Markets.

Read Now

Article
5 Creative Lead Generation Campaign Ideas

Give your sales pipeline a fresh boost with five creative lead generation campaign ideas to capture your prospect’s attention and convert more leads.

Read Now

Online Reviews

White Paper
7 Easy Ways to Get Reviews

Customer reviews are an important trust element to drive more traffic to your website. Ongoing review collection is simplified with these proven 7 easy ways to get more reviews.

Read Now

Webinar
5 Reasons Why Reviews Always Matter

Reviews help promote your brand, elevate your marketing, increase your sales, and more. Learn the 5 reasons why reviews always matter and get tips to leverage your reviews.

View Now

Article
Why Review Recency Matters to Software Buyers

You know that your business needs reviews, but did you know that review recency matters to software buyers? Learn how fresh reviews build trust, help discoverability, and more.

Read Now

Ready to learn more?

Sign up to request a free consultation and receive additional
guides and resources.