Sales and operations planning (S&OP) can play an essential role beyond merely trying to balance supply and demand, and that, if not done properly, it will fail to deliver substantial benefits. Properly performed S&OP leads to significant returns, including increased revenue and profitability. No process is more fundamental to predictable financial results when implemented correctly. S&OP involves much more than balancing supply and demand. It looks at how supply chain works with other areas of the business to mitigate and plan for events so that supply chain can play an instrumental role in responding to such events.
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