Gartner Research

Learning From Logistics Leaders

Using logistics to create a competitive advantage

Experts: David Gonzalez and Lisa Callinan

Logistics has always been a critical component of a company’s supply chain, but historically, in many organizations, it has been an overlooked and underinvested cost burden. This is now changing as companies such as Amazon and Alibaba disrupt the logistics industry by developing the function to a point where it is now a differentiator that drives growth and delivers customer value. As company attitudes evolve, logistics is no longer just about dealing with issues; today, it’s increasingly enabling positive outcomes.

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