Gartner Research

S&OP Process: Product Portfolio Planning

Integrating a Formal Product Life Cycle Management Step

Expert(s): Marko Pukkila and Janet Suleski

Companies are focused on growth and introducing new and improved products, and product portfolios are expanding at an accelerating rate. The way in which the new product launches are planned is not very effective. Gartner research shows that over 40% of new product launches fail. Companies also struggle at the other end of the product life cycles. Too often, there is no formal process for retiring products that are no longer contributing value to the company’s product portfolio.

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