The next generation is entering the workforce and has spending power. As customers, users and employees, they expect more, complain more, are more willing to switch suppliers or employers, and share far more about their experiences.
The next generation of technologies that enables a better customer, employee or user experience will provide the biggest opportunities for responding to these new demands.
Enterprises will need to be aware of the possibilities, brave enough to adopt and quick enough to adapt, or risk losing this experience technology arms race.
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