Analyst: Kimberly Becker
E-commerce is playing an increasingly critical role in retail. It is predicted e-commerce will make up 17.5% of total sales by 2021. E-commerce has unique significant differences from brick-and-mortar stores, and many consumer product companies have not yet developed the key capabilities to successfully leverage this channel. Supply chain leaders in consumer products companies responsible for customer fulfillment and collaboration should focus on these key areas:
- Understand the unique challenges of e-commerce
- Identify the key capabilities required
- Align the organization on required capabilities
- Work collaboratively with e-commerce retailers
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