Maverick* Insights Drive Creative Destruction of Business as Usual

Analysts: Tom Austin, Jamie Popkin

Digitalization’s effects bring confusion, turmoil and even upheaval to society, technology, business and life. IT leaders cannot sidestep the creative destruction that digitalization is bringing.

To cope with this change and thrive in the uncertain digital future, IT and business leaders must break free of their patterns of conventional thinking. Organizations must adapt structures and policies to embrace flexible experimentation with emerging technologies and business models. 

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_{*Maverick research exposes unconventional thinking and advice.}