As the results from the 2018 Gartner CEO Survey show, the pressure is on to create new business models, drive revenue growth, and engage customers with new services and experiences. Many organizations will realize that ambition using the opportunities presented by the business ecosystem. The real challenge is imagining the possible digital business models, analyzing them in detail and creating operating models to bring them to life.
CIOs and business leaders like you must take specific steps now to use the ecosystem perspective, and be prepared to let the ecosystem evolve in unanticipated ways (as opposed to the traditionally tighter control of the value chain). This research helps you take those steps by providing the latest advances and insights.
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