Gartner Research

Product Portfolio Marketing Primer 2019

A cohesive and aligned go-to-market strategy is required by product - and the portfolio - for a business to truly grow and thrive.

Analysts: Derry Finkeldey

Technology general managers must balance the growth and profitability of multiple products and services to create a whole that is greater than the sum of its parts.

As the key leader of the portfolio, product revenue and product growth, you are uniquely placed to drive a shared vision of what customers and markets need now and in the future. This vision can only come to life with a comprehensive go-to-market strategy that integrates product, operations, sales and marketing.

Complete the form to get your free copy.

Download the research

Insights to help elevate portfolio differentiation.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.