Many general managers perceive their success to be tied to aligning their present-focused corporate peers with a vision for what is needed for the organization to succeed in the future.
General managers need to negotiate powerfully to invest in ideas that cannot yet be analyzed with readily accessible data and represented neatly in a business plan. General managers must be able to develop a clear vision for the future, communicate it effectively and find new ways of demonstrating the case for change, including the timing and specific needs of particular investment bets. This research can help connect the dots in an impactful way.
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