Gartner Research

Critical Steps for Tech Product Managers: Differentiate Products

Differentiate your products from the competition

Analyst: Clifton Gilley 

Differentiation from competitors can be a key factor in the long-term success of a product. But in today's disruptive environment, product differentiation is more challenging than ever, with customer needs, market conditions and competitive pressures constantly shifting. This Gartner research outlines the three critical steps that product managers must take to produce and maintain a differentiated product in your market.

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