Last call for #DigitalSociety — Departing Now!

Experts: Frank Buytendijk, Chris Howard, Leigh McMullen

In April 2019, we established the concept of the digital society. In August, we described how there is no single digital society. It means different things in various parts of the world. There are different visions across various industries. And there are different levels of digital citizenship, which is the ability for people to navigate the digital society in comfort and with skill.

In this edition, the main storyline is one of “purpose.” In the emerging digital society, organizations have the opportunity to contribute to larger goals, and rediscover their mission. Research is a two-way conversation. We would like to hear about your journey and stance on the following:

• What does the idea of a digital society mean to you? 
• Should businesses focus on customer value — as that’s what business is about — or develop more society-focused value propositions, tackling larger issues? 
• Are your employees ready for the digitalization of society, or do they need new skills and mindsets to navigate it in comfort and with skill?

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