The Product Marketing Leader’s First 100 Days

Expert: Mark Stanyer

Product marketing plays a central and increasingly important role in orchestrating business growth for technology providers. Product marketers should use the first 100 days in the role to shape how it is viewed organizationally and thus dramatically influence the perceived value of the role holder. This research excerpt highlights the key activities that focus on critical issues and provides actions and resources to help product marketers achieve intended outcomes.

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