Gartner Research

Drive Alignment Between Product Marketing, Product Management and Sales

Deliver positive business impact.

Expert: Mark Stanyer

Creating differentiation, generating demand and meeting customer demands cannot be executed through internal silos. To create a unified approach, product marketers should act as orchestrators, ensuring all relevant groups collaborate on and execute a shared go-to-market strategy.

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Elevate the role of marketing by driving alignment across key stakeholders.

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