Gartner Research

3 Keys to Effectively Using Customer Forums for Product Enhancement Ideas

Create a customer-centric product organization.

Experts: Chris Meering, Aapo Markkanen

Product managers are required to cast a wide net to capture meaningful insight while avoiding the risk of data overload. Before opening the floodgates and implementing a feedback management tool and process, product managers must consider how the data is captured, how it's used and how to manage customer expectations.

This research advises product managers on how they can best leverage online tools to capture both customer feedback, new ideas or both, as part of their voice-of-the-customer program.

Complete the form to access the free research.

Download Research

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Type company and location
    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.