3 Keys to Effectively Using Customer Forums for Product Enhancement Ideas

Experts: Chris Meering, Aapo Markkanen

Product managers are required to cast a wide net to capture meaningful insight while avoiding the risk of data overload. Before opening the floodgates and implementing a feedback management tool and process, product managers must consider how the data is captured, how it's used and how to manage customer expectations.

This research advises product managers on how they can best leverage online tools to capture both customer feedback, new ideas or both, as part of their voice-of-the-customer program.

Complete the form to access the free research.