Gartner Research

4 Phases for Technology and Service Providers to Lead in the COVID-19 Environment

A framework for acting now and making decisions for the future

Expert: Mark McDonald

The COVID-19 health crisis disrupts personal, social and business situations. It is unlike an economic recession, technology disruption or other challenges leaders face. Given its unprecedented nature, technology general managers need a structure for leading their company through the crisis. Each company and industry will experience its own challenges. This four-phase model offers a framework as a starting point for creating your own way of thinking about how to lead through this disruption.

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