Gartner Research

General Manager Insight: Leading With Ambition Through a Crisis

Ambition is central to pivoting forward

Analyst: Mark McDonald

Every company has an ambition. In business as usual times, ambition is often downplayed in favor of achieving revenue, operational or other targets. But how do you lead through a crisis where business as usual goals and targets no longer matter and everything becomes uncertain? That is where technology general managers must define an ambition to pivot forward. 

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