Gartner Research

Implement Customer Experience Initiatives to Drive Retention and Growth as a Tech CEO

Help customers obtain value from their technology investments

Analysts: Michael Maziarka, Maria Marino

Renewals are vulnerable in tight economic conditions, and a poor customer experience can increase the likelihood of churn. Sixty-four percent of technology buyers responding to a Gartner survey indicate that they’ve downgraded or early-terminated at least one technology subscription agreement. Especially in challenging economic conditions, tech providers that are reliant on subscription revenue must increase their focus on customer retention. Download this research to discover how tech CEOs can mandate customer experience initiatives to increase renewal rates and expand account revenue.

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