Gartner Research

How Does My Customer Acquisition Cost Compare to Gartner High Tech CEO Benchmarks?

Evaluate your customer acquisition costs against your peers

Experts: Eric Hunter, Barry Glauberman, Arthur Villa, Rob Addy, Christine Tenneson, David Adams, Patrick Stakenas, Mark Petty, Evan Brown, TJ Singh

According to Gartner High Tech CEO Benchmarks, the median customer acquisition cost (CAC) among technology companies with less than $250 million in annual revenue is $27,000. Customer acquisition is a fundamental ingredient for organizational growth. Growth-minded tech CEOs can leverage Gartner High Tech CEO Benchmarks to evaluate their customer acquisition costs relative to those of their peers as they manage their overall growth journey.

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