Gartner Research

How to Manage the Return of In-Person Conferences, Tradeshows and Events

Develop agile strategies to improve the impact of events.

Expert: Christy Ferguson

Clients tell Gartner that they value the reach of virtual event delivery models but are eager to return to offering in-person events as well. 

The uncertainty around when this will happen requires that technology marketers increase their ability to be agile by continuously monitoring the environment along with customer propensity and ability to travel. 

Discover how product marketers can develop agile strategies that address ongoing public health guidance while also delivering engaging events to improve awareness and growth.

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