Gartner Research

The Annual Tech Marketing Report: Insights From the Gartner Benchmarks Survey, 2022

Optimize your technology marketing strategies.

Experts: Christy Ferguson, Alan Antin, Suzanne White, Ray Pun, Jenifer Silverstein, Jen Singleton

The market challenges brought on by the continuing global health crisis, shifts in buying behavior and the threat of economic uncertainty continue to put pressure on technology marketers to support revenue growth and deliver high-performing programs.

As tech marketers prepare their programs to address potential market situations that could impact their organizational growth, they must ensure they are agile and able to shift strategies in dynamic market conditions.

Product marketers should use their peers’ marketing benchmarks to inform 2023 marketing plans, including organizational design, investment priorities, targeting and segmentation, demand generation, and account-based marketing.

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