Gartner Research

Key Challenges in Web Analytics, 2009

Published: 10 July 2009

ID: G00169145

Analyst(s): Bill Gassman

Summary

In 2009, the key challenges facing a Web analytics initiative range from how to obtain a sustainable return on investment, to how to choose a vendor, retain skilled workers and include other customer-facing channels.

Table Of Contents
  • Overview
  • Context
  • Analysis
    • Achieving a Return on Investment
    • Choosing the Appropriate Vendor
    • Finding and Keeping Skilled People
    • Additional Challenges
  • Key Facts

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