Gartner Research

Hype Cycle for Retail Technologies, 2009

Published: 20 July 2009

ID: G00168800

Analyst(s): Miriam Burt , Gale Daikoku, Jeffrey Roster, Andrew White , Jack Heine, Van Baker , John Davison, Hung LeHong


In the past 12 months, retailers have had to contend with a harsh trading climate and have been looking to "do more with less." Retailers can use the Hype Cycle as a guideline for investments in technology to get short-term business gains as well as capitalize on economic recovery, when it comes.

Table Of Contents
  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Real-Time Store Monitoring Platform
    • E-Paper Signage
    • Multichannel Loyalty
    • Real-Time Customer Offer Engines
    • Retail Facilities Management
  • At the Peak
    • Biometrics for Time and Attendance
    • Integrated Demand and Replenishment Planning
    • Customer Traffic Management
    • Retail Mobile Phone Payment
    • Store-Based E-Recruitment
    • In-Store Wireless (Customer Self-Service)
    • Retail Rich-Media Online Technologies
    • Store Replenishment Optimization
    • Next-Generation Retail OSs for POS
    • Retail B2C Mobile Commerce
    • Multichannel Order Fulfillment
    • Loss Prevention Applications
    • Social Networks in Retail
    • Java-Based POS Software
    • Time and Labor Optimization
    • Social Tools for Retail Websites
    • Store Task Management
    • Online Product Recommendation Engines
  • Sliding Into the Trough
    • Multichannel Order Management
    • Contactless Payments
    • Master Data Management for Retail
    • Retail E-Commerce Usability and Conversion Analytics
    • Customer-Centric Merchandising
    • RFID (Item)
    • Merchandise and Category Optimization
    • RFID (Asset)
    • Retail Biometric Payments
    • Retail Digital Signage
    • RFID (Case/Pallet)
    • LCD-Based ESLs
    • Retail Kiosks: Transactional Applications
  • Climbing the Slope
    • Global Data Synchronization
    • Unified Price, Promotion and Markdown Optimization
    • Mobile POS
    • Retail B2E Portals
    • Retail Kiosks: Informational Applications
    • Store Replenishment Systems
    • Self-Check-Out
  • Entering the Plateau
    • In-Store Wireless (Store Operations)
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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