Gartner Research

Hype Cycle for Consumer Mobile Applications, 2009

Published: 28 July 2009

ID: G00168324

Analyst(s): Sandy Shen , Nick Jones , Jouni Forsman , Carolina Milanesi, Monica Basso , Jonathan Edwards, Tole J. Hart, Madhusudan Gupta, Charlotte Patrick, Phillip Redman, Jessica Ekholm , Stephanie Baghdassarian , Nick Ingelbrecht , Robin Simpson, Annette Zimmermann , Tuong Nguyen , Yuko Adachi , Elia San Miguel, Deborah Kish


This Hype Cycle examines the status of, and prospects for, various consumer mobile applications. It advises industry players on how to make the best of these applications.

Table Of Contents
  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • On the Rise
    • Mobile Virtual Worlds
    • Mobile Sports and Fitness
    • Mobile Portal VoIP
    • Rich Communication Suite
  • At the Peak
    • VoIP Wireless WAN
    • Mobile Money Transfer
    • Mobile Health Monitoring
    • NFC Payment
    • Mobile Application Stores
  • Sliding Into the Trough
    • Mobile Advertising
    • Mobile Widgets
    • Bar Code on Mobile
    • Voice-to-Text Conversion Services
    • Mobile Instant Messaging
    • Mobile Ticketing
    • Mobile Gambling
    • Mobile Presence
    • VoIP Over WLAN
    • WAP/WEB Payment
    • Mobile TV Broadcasting
    • Mobile Search
    • Mobile Banking
    • Mobile Communities
  • Climbing the Slope
    • Mobile Browsers
    • Mobile E-Mail Services
    • Mobile Music Streaming
    • SMS Payment
    • Full-Track Music Downloads
    • Mobile TV Streaming
    • Location-Based Services
    • Personal Navigation
  • Entering the Plateau
    • Ring-Back Tones
    • Push to Talk
    • Mobile Gaming
    • Mobile Video on Demand
    • Wireless Video Calling
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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