Gartner Research

The New Hype Cycle Y-Axis Measure: Expectations

Published: 29 July 2009

ID: G00169391

Analyst(s): Jackie Fenn , Mark Raskino


For more than a decade, the Hype Cycle y-axis variable has been "visibility," estimated by the judgment of expert analysts. Here, we refine both the variable and the indicators.

Table Of Contents
  • Overview
  • What Leads Us to Update the Hype Cycle?
  • Expectations — The Revised Variable
  • Estimating the Level of Expectations Using Proxy Indicators
    • News Volume Analysis
    • News Sentiment Analysis
    • Financial Factors
    • Web and Market Research Data Indicators
  • The Limitations of Metrics
  • Future Research Directions

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