Gartner Research

Effective Communications: Stakeholder Analysis

Published: 31 August 2009

ID: G00170514

Analyst(s): Heather Colella

Summary

Great communication inspires action and commitment and drives better business outcomes. A key to this is to understand to whom you are speaking so you can structure messages that are meaningful to your audience. In this research, we discuss how to perform a stakeholder analysis.

Table Of Contents
  • Overview

Analysis

  • Know and Understand Your Stakeholders
  • Improve Effectiveness by Developing Meaningful Messages
  • Communication Rules of Thumb
  • Case Studies

Recommended Reading

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