Gartner Research

Marketing Essentials: How to Market Mini-notebooks to Businesses

Published: 17 September 2009

ID: G00169210

Analyst(s): Laura McLellan, Ranjit Atwal


The mini-notebook's initial launch was aimed at the consumer market, rather than the professional market. This research outlines how to construct a marketing plan to drive mini-notebooks (netbooks) into the professional market using business-to-business go-to-market best practices.

Table Of Contents
  • Overview
  • Introduction
  • Background and Context
  • Best Practices
    • Step 1. Determine What You Are Selling
    • Step 2. Determine to Whom You Are Selling
    • Step 3: Determine Routes to Market
  • Conclusions

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