Gartner Research

Top 10 Mistakes in Web and User Experience Design Projects

Published: 24 September 2009

ID: G00171161

Analyst(s): Ray Valdes


Web technology is mature, but the process for creating websites and applications is much less so. Until this changes, mistakes will continue to be made.

Table Of Contents
  • Overview
  • Starting a Project by Selecting Technology
  • Failing to Get a Baseline Measure of the System Before It's Replaced
  • Assuming That Everyone Just Knows What's User-Friendly
  • Believing Design Is Only About Adding Features, Not About Careful Pruning
  • Forgetting That, all Else Equal, Speed Wins
  • Failing to Test With Actual Users in Actual Conditions
  • Failure to Iterate
  • Designing a Closed Monolith, Rather Than an Open Vocabulary
  • Ignoring Nonvisual Parts of the Design
  • Accepting Political Compromises as Substitutes for Design Decisions

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