Gartner Research

Marketing Essentials: How to Design and Implement Effective Demand Generation Programs

Published: 21 December 2009

ID: G00173034

Analyst(s): April Adams


Once all the planning work is done and you can clearly articulate your specific objectives, you have to research, brainstorm and launch your demand generation program. Learn how in this report, which is a follow-on to "Marketing Essentials: How to Plan Demand Generation Programs That Work."

Table Of Contents
  • Overview
  • Introduction
    • Audience
    • Challenges
  • Background and Context
    • Current Challenges for Storage Providers
  • Best Practices
    • Step 1: Do Your Due Diligence
    • Step 2: Brainstorm and Develop the Program Idea
    • Step 3: Prepare to Launch the Program
    • Step 4: Evaluate
  • References and Methodologies
    • Why Gartner?
  • Conclusion

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