Gartner Research

Diageo: Enterprise and IT transformation through raising IT capability

Published: 09 February 2010

ID: G00174470

Analyst(s): Mark McDonald


Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. Diageo is a global company, trading in over 180 markets around the world employing more than 20,000 talented people worldwide. Diageo was formed in 1997, following the merger of GrandMet and Guinness.

Table Of Contents
  • IT transformation in Diageo, building from service provider to service partner
  • Diageo‚Äôs approach to restructuring IT
  • Diageo evolves its IT organization structure
  • Keeping a customer focus that is already creating results
  • Transforming operations through a combination of business process, lean and consolidation
  • Moving transformation from an event to an ongoing process

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