Gartner Research

Shared-Service Center: A Marketing Approach to Drive Business Value

Published: 11 February 2010

ID: G00173860

Analyst(s): Cassio Dreyfuss


After it is created, the shared-service center will generally concentrate on improving operations, limiting it to the responsibilities initially assigned to it. A marketing approach is a strategic imperative to help the SSC identify, develop and deliver services that add business value.

Table Of Contents
  • Overview
  • A Marketing Approach to Driving Business Value
    • Analysis
    • Development
    • Communication
    • Go-to-Market Approach
  • Is Internal Marketing Different From External Marketing?
    • Analysis
    • Development
    • Communication
    • Go-to-Market Approach
  • The SSC as Part of a Sourcing Strategy
  • The Business Value of a Shared-Service Center
  • Tactical Guideline

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