Gartner Research

Five Myths of Innovation, 2010 Update

Published: 12 February 2010

ID: G00174076

Analyst(s): Carol Rozwell , Kathy Harris


Innovation has experienced a resurgence in recent years as organizations cope with economic uncertainty and changing business requirements. This research details five myths that innovators must heed.

Table Of Contents
  • Overview
  • The Quest for Innovation
  • Innovation Myths May Threaten the Best Plans
    • Myth No. 1: Innovation Just Happens
    • Myth No. 2: Innovation Only Happens in R&D
    • Myth No. 3: The Best Innovation Comes From Inside
    • Myth No. 4: The More Ideas We Generate, the Better
    • Myth No. 5: We Have Lots of Smart People, so Innovating Will Be No Problem
  • The Bottom Line of innovation

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