Gartner Information Technology Research

Gartner Magic Quadrant for Marketing Resource Management

Summary

Gartner witnessed unprecedented interest in MRM in 2009, with many new implementations and new vendor entrants into the market. Clients considering MRM should use this Magic Quadrant to evaluate vendor capabilities.

Published: 19 February 2010

ID: G00173874

Analyst(s): Kimberly Collins

Table Of Contents
  • Market Overview
    • Market Definition/Description
  • Inclusion and Exclusion Criteria
    • Added
    • Dropped
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Leaders
  • Challengers
  • Visionaries
  • Niche Players
  • Vendor Strengths and Cautions
    • Adnovate
    • Alterian
    • Aprimo
    • Assetlink
    • BrandMaker
    • BrandWizard
    • Capital ID
    • Direxxis
    • Elateral
    • Kodak
    • MarketingPilot Software
    • Oracle-Siebel
    • Orbis Global
    • Saepio Technologies
    • SAP
    • SAS
    • Unica
    • VYRE
  • Ability to Execute
  • Completeness of Vision

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