Gartner Research

Evolving Roles in the IT Organization: The IT Product Manager

Published: 03 March 2010

ID: G00173991

Analyst(s): Simon Mingay


For the IT organization to become a successful service organization, it needs individuals who are responsible for the end-to-end management of each of its services. Establish the role of a product manager (service owner) to carry out these functions.

Table Of Contents
  • Overview
  • The Importance of the Role of the Product Manager
    • Why the Role of a "Product" Manager and Not a "Service" Manager?
    • The Role of the Product Manager
    • Who Fulfills the Role of the Product Manager?
    • Measuring the Role of the Product Manager
    • How Many Product Managers Should an IT Service Organization Have?
    • Product Manager vs. Relationship Manager, Process Manager, Application Manager and Line Manager
    • Avoiding a Dysfunctional Matrix Organization
    • Differentiating Good Product Managers From Adequate Product Managers
  • Tactical Guidelines

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