Gartner Research

Best Practices for Content Valuation

Published: 30 March 2010

ID: G00174857

Analyst(s): Debra Logan, Toby Bell


Litigation, regulation, the continued need to control costs, as well as a renewed appetite for business innovation and growth, are all factors driving interest in content valuation.

Table Of Contents
  • Overview
  • Make Preliminary Decisions About Audience and Architecture
  • Identify Where the Content Is and Who Owns It
  • Determine the Parameters of Content Value
  • Automate the Valuation, Retirement and Elimination of Content
  • Automate the Classification, Reclassification and Metatagging of Valuable Content

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