Gartner Research

Oracle Beehive or Behave: Can Oracle Take on Microsoft, IBM, and Google?

Published: 27 September 2008

ID: G00181483

Analyst(s): Jim Murphy


For a company most often associated with databases, middleware, and a growing array of enterprise applications, Oracle, surprisingly, put collaboration on center stage at OpenWorld with Oracle Beehive. The obvious question is why does Oracle want to get into a market Microsoft has so long dominated, where IBM is a solid incumbent, where Google looms, and where it has negligible presence of its own.

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