Gartner Research

TraceGains and Lassen Canyon: Strawberry Fields Forever

Published: 23 September 2008

ID: G00181539

Analyst(s): Lora Cecere , Mike Griswold

Summary

Food safety is a top-of-mind issue for food manufacturers, consumers, and retailers, but product recalls and their aftershocks still dominate the news. As food supply chains become more complex, visibility and traceability technologies provide the key to protecting consumers. This article highlights why product recalls are not the answer, providing an example of a successful traceability initiative.

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