Gartner Research

Attribute-Based Forecasting: What's the Causal Factor for Low Use?

Published: 10 March 2008

ID: G00181589

Analyst(s): Noha Tohamy , Dave Aquino , AMR Research Staff

Summary

Attribute-based forecasting (ABF) is a powerful demand planning and product portfolio technique that is offered in many packages, but not typically deployed within organizations because of complex data requirements, a lack of organizational support, and an absence of clarity on its benefits. In this article, we seek to better define the options within ABF and highlight areas to consider in deploying these tools.

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