Gartner Research

Sales Operations: The New IT?

Published: 22 May 2008

ID: G00181903

Analyst(s): Robert Bois

Summary

In the past several years, a combination of evolving skillsets and CRM technology advancements have shifted some traditional IT responsibilities to the sales operations department. In some cases, IT is being left out of CRM deployments almost entirely. But is this a healthy shift, and will it actually improve success rates, or is this trend leading organizations down a dangerous path?

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client