Gartner Research

Backlog Conversion and the High-Tech Lifecycle Transition

Published: 12 May 2008

ID: G00181904

Analyst(s): C.J. Wehlage , AMR Research Staff , Jane Barrett , Lora Cecere

Summary

Have you ever visited a store to get the latest high-tech gadget only to find it's not in stock? As frustrating as this experience can be for the consumer, high-tech companies can turn this into an advantage through a process known as backlog conversion. In this article, AMR Research gives high-tech companies four recommendations for increasing the revenue and profitability of current products as they're phased out as the new ones are phased in.

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