Gartner Research

Zebra Technologies Moves Down a Road Less Traveled

Published: 12 March 2008

ID: G00181989

Analyst(s): John Fontanella

Summary

It is always interesting to watch a company challenge the operating norms within its own industry to expand its range of market opportunities. It's almost never done without risk, but the rewards for being a first mover can be significant. It could even result in transforming the entire industry's business model. Zebra Technologies, with the recent acquisitions of WhereNet, proveo, and Navis, may prove to be one such case.

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