Gartner Research

What Is Demand Sensing?

Published: 22 March 2007

ID: G00182094

Analyst(s): Lora Cecere, Robert Bois

Summary

Leaders in the demand-driven revolution have less latency in demand signals and are approaching near-real-time channel sensing. Getting there, though, requires a rethinking of demand processes. Here we define demand sensing, share eight characteristics of success, and offer some insights from leader implementations.

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