Gartner Research

Brookshire Brothers Gets the Price Right With Retail Lifecycle Pricing

Published: 30 August 2007

ID: G00182134

Analyst(s): Mike Griswold , Andy Sanfilippo


Demand-driven retailing requires a retail planning platform that integrates pricing intelligence throughout the lifecycle of products. Toward the end, we define retail lifecycle pricing, show how this platform fits into the overall consumer-centric merchandising process, and provide an example of Brookshire Brothers' successful pricing implementation of KSS.

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