Gartner Research

Pricing and Profitability Management Landscape: Balanced Performance Improvement Is the Name of the Game

Published: 07 November 2007

ID: G00182165

Analyst(s): John Hagerty, Noha Tohamy


The ultimate goal of any pricing and profitability management program is balanced performance improvement. While different factions in each business may insist their perspective is the only one of importance, buyers must identify their goals before selecting the right technology to support the job. Fortunately, companies have many options.

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