Gartner Research

Exploring Consumer Product Blue Ocean Opportunities

Published: 02 August 2007

ID: G00182182

Analyst(s): Lora Cecere

Summary

Providers of packaged applications to consumer products (CP) companies face two options: competing in the congested, mature packaged-application markets of CRM, ERP, advanced planning and scheduling (APS), and supplier relationship management (SRM) or identifying and attacking new opportunities--a blue ocean. In technology, the creation of a new market takes courage, conviction, and money that must be combined with deep domain expertise, missionary selling, and marketing. If you are an entrepreneur or software vendor looking for this type of opportunity, we identify five blue ocean opportunities based upon extensive CP client interactions and survey data.

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