Gartner Research

Exploring Consumer Product Blue Ocean Opportunities

Published: 02 August 2007

ID: G00182182

Analyst(s): Lora Cecere


Providers of packaged applications to consumer products (CP) companies face two options: competing in the congested, mature packaged-application markets of CRM, ERP, advanced planning and scheduling (APS), and supplier relationship management (SRM) or identifying and attacking new opportunities--a blue ocean. In technology, the creation of a new market takes courage, conviction, and money that must be combined with deep domain expertise, missionary selling, and marketing. If you are an entrepreneur or software vendor looking for this type of opportunity, we identify five blue ocean opportunities based upon extensive CP client interactions and survey data.

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.