Gartner Research

Hershey Delivers Sweet Success in Demand Management

Published: 08 November 2007

ID: G00182311

Analyst(s): Lora Cecere


In this story of SAP APO DP innovation, Hershey, a North American manufacturer of candy, gum, and mints with annual revenue of $5B in sales, improved system performance by using a Teradata enterprise data warehouse for loading and staging data. This improved system performance and system accuracy for a weekly demand-planning process.

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